BT mailshot to explain the benefits of broadband

Discussion in 'Broadband' started by Sunil Sood, May 26, 2004.

  1. Sunil Sood

    Sunil Sood Guest

    "BT is targeting 500,000 customers with a catalogue to help them make
    informed decisions when buying broadband technology.

    The BT Direct catalogue explains the technology to consumers and promotes BT
    broadband products across areas such as digital music, photography,
    computing and home networking. It also features non-BT ranges.

    The catalogue carries the strapline "Browse, discover, and buy with BT

    The work is the first activity for the brand by marketing agency 999 Design,
    which BT recently added to its roster."

    Sunil Sood, May 26, 2004
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