On Mon, 25 Apr 2005 14:45:57 +0000 (UTC),
(E-Mail Removed) wrote:
>Jeff Liebermann <(E-Mail Removed)> wrote:
>> Well, antennas are fairly close to magic.
>So Ed might be right?
Yes. Ed is a magician. Ever watch a magician in action? The
majority of the audience has no clue how it's done, instinctively know
that it's all a fake, and can rarely be convinced of anything beyond
its entertainment value. However, there is always a minority of
believers, that can be convinced of anything, and often can be made to
pay for it. Those are called customers and Ed knows how to make them
pay.
I somewhat envy Ed. I have no sales abilities. If I don't bury the
customers in technobabble, I bore them to death with detail. Clear
cut pronouncements of superiority ("this is the best") are replaced
with my attempts to quantify that intangibles. I'll often criticize
ALL the products on the assumption that the customer wants to be
informed or educated. I often have trouble giving things away.
My introduction into electronics and antennas in the late 1950's was
inspired partly by reading an article about someone getting charged
with fraud for selling "turn your house wiring into a giant 1000ft TV
antenna". What I couldn't understand was that it was an obvious
fraud, dangerous as implemented, yet the advertisements in Popular
Electronics continued every month, and people continued to buy it. At
first, I just wanted to understand how it works. Later, I decided my
goal in life was perform a similar fraud. Antennas seemed perfect.
You can't see the RF, you can touch the electrons, few people
understand how they work, and you can't live without them.
So, I study Ed system and try to understand his methods. He relies on
testimonials and a growing reputation. The comments from buyers on
eBay are 97.5% favorable. They like Ed and his products. He must be
doing something right? My basic problem is that I need an income when
I retire and antennas look like a good possibility.
I see all this as an indication that the world is ready for my line of
designer boutique antennas and radios. Instead of boring technical
specifications and reproducible tests, I plan to sell my antennas as
magic, amazing, miracle, turbo, accelerated, enhanced, self-boosted,
secret, and other superlatives. Instead of plain white fiberglass, my
antennas will be sculpted and embellished with "signal enhancing
semi-precious crystals and jewels". Instead of simple geometric
shapes, they will look like something out of a science fiction movie,
on the assumption that the weirder it looks, the better it works.
If I succeed, I can thank Ed for the inspiration, the proof that it
can be done, and the magic necessary to make it happen.
--
Jeff Liebermann
(E-Mail Removed)
150 Felker St #D
http://www.LearnByDestroying.com
Santa Cruz CA 95060 AE6KS 831-336-2558