NTL brand worthless

It tickled me to see that the NTL brand has become so devalued that
they're stopping using it after the merger with Virgin Mobile, a
company a quarter of it's size -

"LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
Virgin Mobile in a deal that could be worth up to 984.9 million
pounds, creating a "quadruple-play" mobile, fixed-line, broadband and
TV service under the Virgin brand.
..
..
The new company will be rebranded with the Virgin name within the next
12 months, NTL Chief Executive Steve Burch said."

Daytona

"Daytona" <(E-Mail Removed)> wrote in message
news(E-Mail Removed)...
> It tickled me to see that the NTL brand has become so devalued that
> they're stopping using it after the merger with Virgin Mobile, a
> company a quarter of it's size -
>
> "LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
> Virgin Mobile in a deal that could be worth up to 984.9 million
> pounds, creating a "quadruple-play" mobile, fixed-line, broadband
and
> TV service under the Virgin brand.
> .
> .
> The new company will be rebranded with the Virgin name within the
next
> 12 months, NTL Chief Executive Steve Burch said."
>
> Daytona


I suspect Virgin Vision trips of the tongue rather more easily than
NTL!


--
Woody

harrogate3 at ntlworld dot com

"Daytona" <(E-Mail Removed)> wrote in message
news(E-Mail Removed)...
> It tickled me to see that the NTL brand has become so devalued that
> they're stopping using it after the merger with Virgin Mobile, a
> company a quarter of it's size -
>
> "LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
> Virgin Mobile in a deal that could be worth up to 984.9 million
> pounds, creating a "quadruple-play" mobile, fixed-line, broadband and
> TV service under the Virgin brand.
> .
> .
> The new company will be rebranded with the Virgin name within the next
> 12 months, NTL Chief Executive Steve Burch said."
>
> Daytona

This is very common in the phone business: -

BT Cellnet - negative value - renamed O2.

Mercury 121 - negative value - renamed T

NTL - negative value - reverse take over and rename Virgin

3 - long overdue!

It usually happens when the customer service, inaccurate billing and
'gotcha' T&C's get so bad that customers start actively avoiding the brand.
Time and again we get

Can't migrate tariff on same SP.

Can't get a new phone unless you port in.

Changed un-notified call charges resulting in massive bills.

Oppressive T&C's means you are stuck with them till death.

Failure to recredit wrong foreign and push SMS charges etc.

Refusal to accept notice even after their breaches.

Renege on things almost for the sake of it.

and lots lots more (especially on 3).



Probably the most obvious example was BTC, who despite having a better
network, better technology and a bigger advertising budget managed to slip
progressively behind Voda and eventually behind new entrant(s) Orange (and
T?) and by means of a determined effort to drive their customers away. It
was a no brainer to change the name after sell off.

R. Mark Clayton wrote:
> "Daytona" <(E-Mail Removed)> wrote in message
> news(E-Mail Removed)...
>> It tickled me to see that the NTL brand has become so devalued that
>> they're stopping using it after the merger with Virgin Mobile, a
>> company a quarter of it's size -
>>
>> "LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
>> Virgin Mobile in a deal that could be worth up to 984.9 million
>> pounds, creating a "quadruple-play" mobile, fixed-line, broadband and
>> TV service under the Virgin brand.
>> .
>> .
>> The new company will be rebranded with the Virgin name within the next
>> 12 months, NTL Chief Executive Steve Burch said."
>>
>> Daytona
>
> This is very common in the phone business: -
>
> BT Cellnet - negative value - renamed O2.
>
> Mercury 121 - negative value - renamed T
>
> NTL - negative value - reverse take over and rename Virgin
>
> 3 - long overdue!
>

Freeserve -> Wanadoo -> France Telecom or Orange?

(Freeserve -> Wanadoo what a marketing coup!!)

"Daytona" <(E-Mail Removed)> wrote in message
news(E-Mail Removed)...
> It tickled me to see that the NTL brand has become so devalued that
> they're stopping using it after the merger with Virgin Mobile, a
> company a quarter of it's size -
>
> "LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
> Virgin Mobile in a deal that could be worth up to 984.9 million
> pounds, creating a "quadruple-play" mobile, fixed-line, broadband and
> TV service under the Virgin brand.
> .
> .
> The new company will be rebranded with the Virgin name within the next
> 12 months, NTL Chief Executive Steve Burch said."

So they plan to trash the Virgin brand too!! How quaint.
You earn a good reputation, you can't buy one!!

>
> Daytona