Due to air in the third week of August, the series of 30-second TV ads from
Abbott Mead Vickers BDDO will emphasise the excitement and potential of
broadband and demonstrate how learning can be brought to life using
Broadband from BT.
This is thanks to the availability of rich online content, in addition to
the high-speed, always-on connection. The ad brief builds on BT's "More
Power to You" promise while communicating the added value which Broadband
from BT customers receive.
There will be medium to heavyweight screening of the TV ads across all
terrestrial and satellite channels, throughout peak and off-peak times. In
addition, the TV spots will be supported by press ads in the UK national
press, including Sundays, as well as key gaming and consumer internet
titles.
The creative execution focuses on Gareth, aged about 13, sitting at a
computer in his home. In the next scene, a roundhead and a cavalier are in a
white departure lounge at a futuristic airport, an analogy for the
distribution of content over the internet. They are debating the ability of
Broadband from BT to bring the English Civil war to life. As the pair are
guided to a portal by a BT airport employee, the scene cuts to the
point-of-view of Gareth, clearly engrossed in his homework...
More at
http://www.btplc.com/News/Pressrelea...004/nr0472.htm
Regards
Sunil