In message <(E-Mail Removed)>, ZZZZZZZZZaaaaaaaaaaaa
<(E-Mail Removed)> wrote
>We did the Focus Group before TalkTalk offered their deal, so then the
>Orange offer sounded great. They were offering to send someone to your house
>to install the thing, along with PAYG, and mobile tie-ins. But with
>TalkTalk, and Plusnet, their deal isn't so hot.
>
>But the advertising campaign they'd commissioned was really appalling, and
>pretty much everyone in the group said as much.
>
Advertising campaigns don't have to be good. Some of the more successful
ones seems to really annoy people at the time but then the company name
or service is always remembered.
The fact that everyone in the group disliked the advertising suggests
that it actually worked. I suspect that the company would have been more
worried about the effectiveness of the advertising with views split
equally - for and anti.
When politicians take notice of focus group look at what results
--
Alan
news2006 {at} amac {dot} f2s {dot} com