Krauts invent anti- anti popup blocker

Germans invent anti-anti pop-up software

Falk in hell

By INQUIRER staff: Thursday 29 April 2004, 08:02
ONLINE MARKETERS will be able to disable software that blocks pop-up
advertisements thanks to the researches of a German company.

Falk eSolutions, which makes online ad delivery systems, plans to flog
its software to its mates in the business and allow them to fill PC
screens with advertisements again.

The software, which bypasses software blocks pop-ups by converting
them into other forms of online ads, will be part of Falk's AdSolution
FX rich-media ad management tool.

Companies that buy the package can replace a pop-up with a "floating"
ad, or ads that appear as transparent images over Web-site content.

Marketers will also be able to create and select their own types of
replacement ads. A Falk spokesman said that pop-up blocking software
has made it harder for Web publishers and marketers to do business and
"monetise the content that users desire" [what user wants pop-ups?
Ed].

Even Microsoft has got in on the act. Its service pack three will
include a pop-up blocker for Internet Explorer that is turned on by
default.

However Falk's pop-up blocker detection will work with IE's upcoming
blocker and thus rendering Vole's efforts useless. µ

******************************
just use a basic mozilla firefox with no plugin to keep em out
???

On 29 Apr 2004 10:49:55 -0700, (E-Mail Removed) (Scaley_KnobEnd)
wrote:

>Germans invent anti-anti pop-up software

>
>However Falk's pop-up blocker detection will work with IE's upcoming
>blocker and thus rendering Vole's efforts useless. µ
>
>******************************
>just use a basic mozilla firefox with no plugin to keep em out
>???

Be interesting to see how it'll manage to work around the 20 odd thousand
entries in /etc/hosts on my cache server.


http://everythingisnt.com/hosts.html



greg

--
"vying with Platt for the largest gap
between capability and self perception"

"Scaley_KnobEnd" <(E-Mail Removed)> wrote in message
news:(E-Mail Removed) om...
> Germans invent anti-anti pop-up software
>
> Falk in hell
>
> By INQUIRER staff: Thursday 29 April 2004, 08:02
> ONLINE MARKETERS will be able to disable software that blocks pop-up
> advertisements thanks to the researches of a German company.
>
> Falk eSolutions, which makes online ad delivery systems, plans to flog
> its software to its mates in the business and allow them to fill PC
> screens with advertisements again.
>
> The software, which bypasses software blocks pop-ups by converting
> them into other forms of online ads, will be part of Falk's AdSolution
> FX rich-media ad management tool.
>

ITV already use such a thing (or did, it appears to have gone recently). The
add appears to float over the top of the TV schedules, but there are not two
layers, its embedded in the page, so you can't click away and it renders
the real content useless. Because there is no pop-up, its in the page you
can't stop it.


> Companies that buy the package can replace a pop-up with a "floating"
> ad, or ads that appear as transparent images over Web-site content.
>
> Marketers will also be able to create and select their own types of
> replacement ads. A Falk spokesman said that pop-up blocking software
> has made it harder for Web publishers and marketers to do business and
> "monetise the content that users desire" [what user wants pop-ups?
> Ed].
>
> Even Microsoft has got in on the act. Its service pack three will
> include a pop-up blocker for Internet Explorer that is turned on by
> default.
>
> However Falk's pop-up blocker detection will work with IE's upcoming
> blocker and thus rendering Vole's efforts useless. µ
>
> ******************************
> just use a basic mozilla firefox with no plugin to keep em out
> ???