Consultation on advertising practises for broadband

To anyone who's ever whinged about misleading adverts for broadband, here's
your chance to let your feelings known to an organisation who might just be
able to do something about it:

<http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
BCAP-Unlimited-claims-in-telecoms.aspx>

The only sensible option is D: "The exclusion of services that include an
FUP that restricts usage in any way". I don't think advertisers should be
allowed use the term 'unlimited' to describe something that is limited.

<http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
BCAP-Up-to-speed-claims-in-broadband.aspx>

C1 is my choice: "Speed claims based on a theoretical maximum speed are
likely to be acceptable provided that they are qualified prominently with a
statement of typical performance.

The “typical� performance claim must be based on the inter-quartile range of
actual speeds received by all subscribers to a service. For example, an
advertisement for a service described as ‘Up to 20 Meg’ might state “Typical
Performance: 8-12 Meg�."

--
<http://ale.cx/> (AIM:troffasky) ((E-Mail Removed))
12:29:48 up 1 day, 16:06, 6 users, load average: 0.23, 0.06, 0.02
"I am utterly appalled at how I have been treated like a criminal"
-- Andrew Crossley, ACS:Law, 13 August 2010

"alexd" <(E-Mail Removed)> wrote in message news:(E-Mail Removed)...
> To anyone who's ever whinged about misleading adverts for broadband, here's
> your chance to let your feelings known to an organisation who might just be
> able to do something about it:
>
> <http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
> BCAP-Unlimited-claims-in-telecoms.aspx>
>
> The only sensible option is D: "The exclusion of services that include an
> FUP that restricts usage in any way". I don't think advertisers should be
> allowed use the term 'unlimited' to describe something that is limited.
>
> <http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
> BCAP-Up-to-speed-claims-in-broadband.aspx>
>
> C1 is my choice: "Speed claims based on a theoretical maximum speed are
> likely to be acceptable provided that they are qualified prominently with a
> statement of typical performance.
>
> The "typical" performance claim must be based on the inter-quartile range of
> actual speeds received by all subscribers to a service. For example, an
> advertisement for a service described as 'Up to 20 Meg' might state "Typical
> Performance: 8-12 Meg"."

just as an aside re that PDF, section 2.1

I wasn't aware that Virgin Media used "local telephone exchanges" to house
any part of its infrastructure.

--
Graham.

%Profound_observation%

"Graham." <(E-Mail Removed)> wrote in message
news:ii1sqk$tcj$(E-Mail Removed)...
>
> "alexd" <(E-Mail Removed)> wrote in message
> news:(E-Mail Removed)...
>> To anyone who's ever whinged about misleading adverts for
>> broadband, here's
>> your chance to let your feelings known to an organisation who
>> might just be
>> able to do something about it:
>>
>> <http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
>> BCAP-Unlimited-claims-in-telecoms.aspx>
>>
>> The only sensible option is D: "The exclusion of services that
>> include an
>> FUP that restricts usage in any way". I don't think
>> advertisers should be
>> allowed use the term 'unlimited' to describe something that is
>> limited.
>>
>> <http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
>> BCAP-Up-to-speed-claims-in-broadband.aspx>
>>
>> C1 is my choice: "Speed claims based on a theoretical maximum
>> speed are
>> likely to be acceptable provided that they are qualified
>> prominently with a
>> statement of typical performance.
>>
>> The "typical" performance claim must be based on the
>> inter-quartile range of
>> actual speeds received by all subscribers to a service. For
>> example, an
>> advertisement for a service described as 'Up to 20 Meg' might
>> state "Typical
>> Performance: 8-12 Meg"."
>
> just as an aside re that PDF, section 2.1
>
> I wasn't aware that Virgin Media used "local telephone
> exchanges" to house
> any part of its infrastructure.
>
> --
> Graham.
>
> %Profound_observation%
>
>


That's so that the thickies will understand. The fact that all
calls route to a local concentrator, then whistle down fibre to a
switch somewhere else and back again is way above the IQ of many
'locals.' We might understand it but most won't.


--
Woody

harrogate three at ntlworld dot com

alexd <(E-Mail Removed)> wrote:
> To anyone who's ever whinged about misleading adverts for broadband, here's
> your chance to let your feelings known to an organisation who might just be
> able to do something about it:

> <http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
> BCAP-Unlimited-claims-in-telecoms.aspx>

So where does one add one's opinions to this consultation?
Chris

On Sat, 29 Jan 2011 14:32:16 +0000, alexd <(E-Mail Removed)>
wrote:

>To anyone who's ever whinged about misleading adverts for broadband, here's
>your chance to let your feelings known to an organisation who might just be
>able to do something about it:
>
><http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
>BCAP-Unlimited-claims-in-telecoms.aspx>

I can't believe they need to have a consultation to decide on the
meaning of the word "unlimited". Why can't they consult a dictionary
?

>The only sensible option is D: "The exclusion of services that include an
>FUP that restricts usage in any way". I don't think advertisers should be
>allowed use the term 'unlimited' to describe something that is limited.
>
><http://www.cap.org.uk/CAP-and-BCAP-C...ultations/CAP-
>BCAP-Up-to-speed-claims-in-broadband.aspx>
>
>C1 is my choice: "Speed claims based on a theoretical maximum speed are
>likely to be acceptable provided that they are qualified prominently with a
>statement of typical performance.
>
>The “typical” performance claim must be based on the inter-quartile range of
>actual speeds received by all subscribers to a service. For example, an
>advertisement for a service described as ‘Up to 20 Meg’ might state “Typical
>Performance: 8-12 Meg”."

I'd probably go for C2. However I still think this leaves scope for
misleading claims and I would like to avoid the situation that
encourages people to switch ISPs to get faster speeds when they have
no chance of any improvement.
--
(\__/) M.
(='.'=) Due to the amount of spam posted via googlegroups and
(")_(") their inaction to the problem. I am blocking some articles
posted from there. If you wish your postings to be seen by
everyone you will need use a different method of posting.