How can Tiscali advertise like this?

They are promoting their 'unlimited' broadband package for £14.99 a month,
but in small print it says fair usage allowance applies!

How can this be advertised as unlimited, when it clearly isn't unlimited at
all?

I know Tiscali aren't the only ISP doing this.


**SS**

secret squiddle wrote:


> I know Tiscali aren't the only ISP doing this.
>
>

Knock AOL all you like but they offer genuine unlimited 24/7 BB

On Wed, 11 Jan 2006 13:18:58 -0000, "secret squiddle"
<(E-Mail Removed)> wrote:

>How can this be advertised as unlimited, when it clearly isn't unlimited at
>all?

becasue nobody makes a coherent complaint to someone prepared to make
it stick.

Phil
--
Tiscali - dialup speeds at Broadband prices, see
http://bbs.adslguide.org.uk/postlist...&Board=tiscali

AOL - the unlimited ISP of choice for heavy downloaders.

"secret squiddle" <(E-Mail Removed)> wrote:
> They are promoting their 'unlimited' broadband package for £14.99 a month,
> but in small print it says fair usage allowance applies!
>
> How can this be advertised as unlimited, when it clearly isn't unlimited at
> all?

They can advertise like that until the Advertising Standards Authority
tells them not to.

You can complain to the ASA at http://www.asa.org.uk/asa/how_to_complain/
if you wish. They're quite good at taking action.

Mike.

"Mike" <(E-Mail Removed)> wrote in message
news:maef93-(E-Mail Removed)...
> "secret squiddle" <(E-Mail Removed)> wrote:
> > They are promoting their 'unlimited' broadband package for £14.99 a
month,
> > but in small print it says fair usage allowance applies!
> >
> > How can this be advertised as unlimited, when it clearly isn't unlimited
at
> > all?
>
> They can advertise like that until the Advertising Standards Authority
> tells them not to.
>
> You can complain to the ASA at http://www.asa.org.uk/asa/how_to_complain/
> if you wish. They're quite good at taking action.
>
and then they do it again and again. take british gas who apparently last
year had 21 things in their adverts overruled by the ASA and every single tv
advert they ran pulled. of course they just make another misleading advert.
the ASA changes nothing because it doesnt force advertisers to do an equally
publicised retraction so people remember the untrue advert but have no idea
its not true.
cheers
james

Mike wrote:
> They can advertise like that until the Advertising Standards Authority
> tells them not to.
>
> You can complain to the ASA at http://www.asa.org.uk/asa/how_to_complain/
> if you wish. They're quite good at taking action.

Unfortunately the ASA are highly unlikely to do anything in this
instance. I complained to the ASA about another ISP with a similar
advert and received the following response:

http://ktown.kde.org/~howells/asa-unlimited.pdf

They have got this area badly wrong.

In message <43c505c3$0$901$(E-Mail Removed)>, secret squiddle
<(E-Mail Removed)> wrote
>They are promoting their 'unlimited' broadband package for £14.99 a month,
>but in small print it says fair usage allowance applies!
>
>How can this be advertised as unlimited, when it clearly isn't unlimited at
>all?

Unlimited access to their Network - not an unlimited number of bits to
download/upload.
--
Alan
news2006 {at} amac {dot} f2s {dot} com

On Wed, 11 Jan 2006 13:37:58 +0000, Mike <(E-Mail Removed)> wrote:

>You can complain to the ASA at http://www.asa.org.uk/asa/how_to_complain/
>if you wish. They're quite good at taking action.

Ahhhemmm. Excuse me...They are useless.

>
> Unfortunately the ASA are highly unlikely to do anything in this
> instance. I complained to the ASA about another ISP with a similar
> advert and received the following response:
>
> http://ktown.kde.org/~howells/asa-unlimited.pdf
>
> They have got this area badly wrong.

Wonder what they will say when the norm is for people to use large
bandwidth? I don't think it's that far off when we will have broadband
connected to the TV and can watch what we want when we want and selct a film
to of our choice.

When people start doping that they will use more bandwidth than they ever
thought they would, I giove it two years before we see it as a mass market.

you're having a laugh?

I reported BTOpenworld for advertising their broadband service as being
"always on" when it was anything but and the ASA responded with "the
term always on is deemed an industry standard term and thus is
permissible".

So it doesnt matter whether you provide an "always on" service because
some marketing guys in sharp suits have deemed that it's a buzzphrase
and can be accepted within the industry.

The ASA are a joke.