Rival ISPs rubbish BT Broadband Basic
By Tim Richardson
Posted: 01/03/2004 at 15:36 GMT
The Register Mobile:
BT's rivals have been quick to rubbish its new sub-£20 offer for a
capped broadband service by pointing out that BT Broadband Basic is
just as expensive as the monster telco's other no-frills offer.
Although BT Broadband Basic costs £19.99 a month, the £80 up-front
set-up cost means that for the first year punters will be forced to
cough up a few pennies short of £320 for the service.
Subscribing to its full no-frills, access only service, BT Broadband,
(£27 a month, no set-up or modem charges) means that in the first year
punters pay £324 - just a few quid more.
Other ISPs which offer full 512k broadband services with no usage caps
say that - with installation and hardware costs thrown in as part of
their deals - they are even cheaper.
A spokeswoman for Freeserve (where 512k currently costs £15.99 a month
for the first three months, £27.99 thereafter plus free modem and
activation: total first year cost £300) told The Register: "We welcome
any move to drive the UK broadband market but we don't quite
understand BT's pricing, given that this offer is only six quid
cheaper than their current offer and Freeserve is a whole twenty quid
cheaper a year for a full service."
Likewise, a spokeswoman for Tiscali (currently costs £24.99 a month
plus free modem and activation: total first year cost £300) said:
"We're happy that BT is recognising that people want cheap broadband.
But our full service is still £20 a year cheaper and there is no
capping."
A spokesman for AOL said: "In theory, this is exactly the kind of
product innovation we believe would be possible for all service
providers if BT, or focused regulation, enabled greater wholesale
broadband competition.
"In practice, because of the substantial up front charges this product
is virtually the same total cost as BT Retail's original service over
the first year - and more than many rivals - but with the additional
severe restrictions on usage."
Sheffield-based PlusNet couldn't resist having a dig as well. It's
already been offering its own sub-£20 entry-level 512k broadband
product (Home Surf) for the last 20 months.
Said Marco Potesta, marketing director: "...it is surprising that BT
are claiming to take the lead on a sub-£20 product, especially when
everyone is aware of each others' product offerings - and we have been
offering Home Surf for almost two years.
"It's encouraging to see someone else joining us in selling a true
broadband product at under £20 and not just promoting their low-speed,
low-priced broadband products, the emphasis on which only serves to
confuse and take the whole market in the wrong direction."
BT Openworld MD Duncan Ingram denied that the telco was trying to
mislead people, insisting that the different prices were set out
clearly for everyone to see. Many ISPs use a range of special offers
to help bring down the cost of their services, he argued.
"£19.99 is a sustainable price - it is a breakthrough for a half meg
service," he told us. And he didn't rule out special offers for the
'Basic' service at some time in the future.
Today, Telewest launched a 256k cable service (£17.99 a month) to
tempt customers who are wary of switching to broadband. ®
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