"BT is targeting 500,000 customers with a catalogue to help them make
informed decisions when buying broadband technology.
The BT Direct catalogue explains the technology to consumers and promotes BT
broadband products across areas such as digital music, photography,
computing and home networking. It also features non-BT ranges.
The catalogue carries the strapline "Browse, discover, and buy with BT
Direct".
The work is the first activity for the brand by marketing agency 999 Design,
which BT recently added to its roster."
http://www.brandrepublic.com/dmbulle...gin=DM26052004
Regards
Sunil
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