http://media.guardian.co.uk/broadcas...726285,00.html
ITV and BBC put main channels online
Julia Day
Wednesday March 8, 2006
The BBC and ITV have teamed up in a "multicasting" trial to broadcast
their main channels over the internet for the first time.
In the six-month technical pilot, the two broadcasters are making their
main channels available to a limited number of people who subscribe to a
group of eight broadband internet service providers, including Plusnet,
Cable & Wireless and Janet.
The trial is the first major test of multicasting, which is an
alternative way of delivering video and radio channels. The broadcasters
feed the pictures to the ISPs, which will then redistribute them to
their subscribers. In this way, the load is shared by the ISPs.
It offers higher quality broadcasts and more live channels for events,
such as the Olympics.
The BBC is multicasting its four main channels plus BBC News 24 and 10
national radio stations. ITV is making ITV1, 2, 3 and 4 available in all
areas, while the pilot service in Brighton and Hastings will also get
ITV Local.
Last October, ITV launched a pilot broadband TV service in Brighton and
Hastings giving residents the chance to access a range of local
channels.
The three-month trial was designed to move ITV into the local classified
advertising market for the first time by enabling people to buy and sell
online under the ITV Local brand.
The service offered local news, weather, films, an entertainment guide,
community video and classified advertising for Brighton and Hastings but
could be accessed online from anywhere. It was earmarked for national
expansion if deemed successful.
The new trial aims to test the "technological capability and effects of
multicasting some TV channels across the limited multicast-enabled
network" and intends to recruit a panel of 4,000 people to report on
technical issues and assess how the service affects their TV viewing
habits.
The trial follows the BBC's integrated media player pilot, which gave
users access to seven days' worth of archived programmes, and comes as
the number of broadband connections in the UK breaks the 10 million
households mark.
Users need a broadband connection and the latest version of a media
player to access the multicasting service. The media player sends out a
high-quality signal that many users tune into, rather than giving each
user an individual stream as has been used previously.
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