ASA to find Carphone Warehouse Talk Talk Broadband Ads Misleading.

07-18-2006, 08:07 AM

"It is understood that the upcoming ASA ruling will ban The Carphone
Warehouse from using the word "forever" in advertising, because after a
period of around six months the broadband offering becomes part of an
inclusive package.

And it is understood that it the ASA is determined that the word "free"
cannot be used in offering broadband as part of a brand new package -
it can only be referred to as "free" if it is offered on top of an
existing package at no extra cost."

http://business.guardian.co.uk/story/0,,1820905,00.html

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Talk-Talk Broadband - what modem do you get?	Maneate	Broadband	3	10-17-2006 06:42 PM
Carphone Warehouse (Talk Talk) buys AOL (UK) for £370m	CheggersPop	Broadband	1	10-12-2006 06:13 PM
Talk Talk bar over 70,s from signing up for phone/broadband packages	Sunil Sood	Broadband	17	09-04-2006 11:05 PM
Onetel Broadband goes Talk Talk	Sonoglenn	Broadband	3	01-28-2006 04:20 AM
Talk Talk Broadband - Backbone?	Dee	Broadband	2	03-14-2005 08:07 PM