The Guardian website and newspaper carries details of a survey carried out
by YouGov, that shows Internet users in the UK are spending an average of 23
hours a week online. Put another way this is 50 days a year spent online.
YouGov surveyed 15,323 users and come up with the following stats for a
weeks usage:
-Web browsing, average of seven hours and 54 minutes
-Online gaming, average of four hours and 40 minutes
-Email, three hours and 26 minutes
-Online TV, two hours and 23 minutes
-Internet shopping, one hour and 53 minutes
-Internet telephone calls, one hour and 52 minutes
-Online banking, one hour and 26 minutes
When you consider Ofcom research has shown the average person watches around
19 hours of TV a week, then these figures take on a new meaning. I think
many people would be surprised if they added up the various 10 minutes spent
sat at a computer at home. One big difference between Internet usage and
watching TV, is that TV is very often passive, whereas the Internet is a
mixture of simply viewing content, creating your own content and interacting
with others.
more of this at:
http://www.adslguide.org.uk/newsarchive.asp?item=2761