Press Releases
Release date: 08 August 2005
ref: 29
ntl unveils strategy for next generation broadband
• 10Mb to become the standard cable broadband speed for ntl customers
• All ntl Broadband customers eligible for 10Mb upgrade at no extra monthly
cost
• Current 3Mb customers will be the first to receive the new service
ntl, the UK’s leading provider of consumer broadband services, today announced
its strategy for the delivery of next generation cable broadband services. The
aim is to make 10Mb its standard broadband access speed. Broadband customers
will be able to choose a 10Mb service with a usage allowance to match their
requirements.
ntl will also offer a choice of broadband services with unlimited usage.
The new strategy is designed to put ntl into a market-leading position on all
key elements of the customer purchase decision for broadband: price, speed and
usage.
“Our broadband services will become amongst the most innovative in the world
and certainly well ahead of anything else in the UK,” said Simon Duffy, Chief
Executive Officer of ntl. “This is a major step towards delivering Britain’s
digital future.”
New broadband portfolio
The new product strategy creates a set of “up to 10Mb as standard” cable
broadband products with different bandwidth options to match usage plus a
series of unlimited products at different speeds.
For the first time, a customer will be able to match speed, usage allowance
and price to their individual needs. A new broadband user will be able to
enjoy the same 10Mb speed as an experienced surfer and as their online
expertise grows, simply move up to a higher allowance. Tools will be provided
to allow customers to track their usage.
The first home surfers in the UK to enjoy speeds of up to 10Mb will be ntl’s
current 3Mb Broadband customers. ntl will provide them with more speed and
greater usage, at no extra cost per month. By the end of this year they will
have a connection of up to 10Mb, while their usage allowance will increase
from 30GB to 75GB per month.
A 10Mb connection is ideal for those families with more than one PC and for
those customers who want to cut the waiting time for content to download. It
anticipates the development of the connected home and will encourage the
creation of dedicated high speed content.
By the end of 2006, the roll out of this new product portfolio will be
complete. There are no plans to change monthly prices. However, some customers
will need to upgrade their modem. Further details will be announced at launch.
Ahead of the full roll out of 10Mb services, for those customers who want a
taste of the higher speeds, ntl is set to commence a commercial pilot of its
innovative flexible bandwidth technology. This new service uses a ‘Turbo
Button’ to provide customers with the added flexibility to boost their speed,
making a particular task quicker and easier. For example, when downloading a
video and image rich presentation.
Even higher speeds to come for cable customers
Moving customers to a 10Mb Broadband service is part of a wider progression
towards services with even higher speed and greater bandwidth. ntl’s
fibre-rich network means that broadband speeds of between 30Mb and 50Mb are
possible through DOCSIS 3.0 (cable) or ADSL 2+ (copper). ntl has the
flexibility in its dual local network to offer this type of connection in the
future.
ntl’s vision is to deliver this type of connection and associated new
services. Moving to a single 10Mb speed makes future increases easier and
quicker to deliver.
Currently, an ntl technology trial in Chorleywood is delivering speeds of up
to 20Mb to a school, small business and several homes. This level of speed and
bandwidth offers the opportunity to enjoy a host of new services. These
include high definition TV, 1000 channel global radio, video conferencing
amongst friends & family, global gaming, low cost IP telephony, video email,
and of course the things people already use broadband for, but at much greater
speed.
“Moving 1.5 million customers to a connection of up to 10Mb is a major
initiative. However, we have full confidence in our ability to complete this
programme in 2006 by leveraging our next generation platform,” continued Simon
Duffy. “Anyone signing up to ntl Broadband today can look forward to surfing
at 10Mb in the near future. The new products will offer something for all
Internet users from the absolute beginner to seasoned veterans.”
About NTL Incorporated
• NTL Incorporated (NASDAQ: NTLI) offers a wide range of communications and
content distribution services to residential and business customers throughout
the UK.
• ntl is the UK's largest cable company with 3 million residential customers,
and the UK's leading supplier of broadband services to consumers, with over
1.4 million broadband customers.
• ntl's network can service 7.9 million homes in the UK.
• Information on ntl and its products can be obtained at
www.ntl.com
for further information please contact:
ntl Investor Relations:
Patti Leahy: +1 610 667 5554 /
(E-Mail Removed)
Investor Relations office: +44 (0) 207 967 3347 /
(E-Mail Removed)
ntl Media Relations:
Justine Smith: +44 (0)1256 752 669 /
(E-Mail Removed)
Malcolm Padley, 07788 978 199 /
(E-Mail Removed)
Buchanan Communications:
Richard Oldworth or Jeremy Garcia: +44 (0) 20 7466 5000
http://www.ntl.com/mediacentre/press/display.asp?id=797
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